A trademark must primarily identify the source of goods and/or services, and not the goods or services themselves. The following types of marks may be ineligible for registration:
- Generic or descriptive terms
- Surnames or geographic locations
- Marks that are confusingly similar to another mark
- Marks that are not in use
When should you register a mark?
- If you want to use the mark on commercial goods or services.
- If you want to prevent others from using the mark.
- If you want to distinguish yourself from competitors,
- If you intend to use the mark for more than 2 years
If you wish to have the University register a trademark or service mark on behalf of your Department and/or program, please contact Lisa Kilgore.